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Authors: Groeger, Lars
Date: 2011
Subject Keyword: 150500 Marketing
Language: ger
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/141031
Description: 21 page(s)
Authors: Winzar, Hume F
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158745
Description: The ecological fallacy is a common and little understood error in the interpretation of statistical data wherein inferences about individuals are based on the aggregate of the group from which they be ... More
Reviewed: Reviewed
Authors: Winzar, Hume
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/351995
Description: The ecological fallacy is a common and little understood error in the interpretation of statistical data wherein inferences about individuals are based on the aggregate of the group from which they be ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1167097
Description: 1 page(s)
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1167304
Description: 9 page(s)
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/42952
Description: The knowledge networks of entrepreneurs play a critical role in the success of their enterprises. Recently, governments from around the world, including that of Australia, have invested considerable r ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/288255
Description: Purpose – Increasingly, higher education institutions are being held to account for the performance of their students internally in terms of academic performance and timely program completion, as well ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/132099
Description: This paper presents an action research approach to exploring methods of improving the learning styles and outcomes of first year university students within large class environments. The genesis of thi ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/79797
Description: This study aims to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data collected in two nationally representative Household Expenditure Surveys conducted ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86261
Description: This study aims to examine characteristics of Australian households which had mobile phones, and to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data co ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158750
Description: The time-consuming nature of Best-Worst deriving scales for a conjoint analysis study leads the authors to question if ranked data, which could be translated into equivalent B-W scores, might be nearl ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348128
Description: While much has been written on the nature of marketing assessment (Miller, Chamberlin and Seay 1991; Miller and Mangold 1996; Nonis, Hudson and Philhours 2005; Bacon and Anderson; Paladino 2008 and Pe ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/166534
Description: 13 page(s)
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136375
Description: Brand Equity is not only important in traditional marketing strategies but has a significant role to play in the online marketplace Results of an experimental study on the airline industry show the co ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145344
Description: The influence of media on body image is an area of much social controversy. Eating disorders and depression have often been linked to body image dissatisfaction. Research from Australia, The Netherlan ... More
Reviewed: Reviewed