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Title Author/Creator Date Full Text Reviewed
Add Cognitive and affective trust between Australian exporters and their overseas buyers Zur, Andrew; Leckie, Civilai; Webster, Cynthia M 2012 — Reviewed
Add Branding and product evaluation across Chinese regions Tam, Charles; Elliott, Greg 2011 — Reviewed
Add Community relationship management and social media Ang, Lawrence 2011 — Reviewed
Add The Consequences of open versus closed influence strategies of salespeople in a developing economy Chakrabarty, Subhra; Brown, Gene; Widing, Robert E 2011 — Reviewed
Add Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention Ilicic, Jasmina; Webster, Cynthia M 2011 — Reviewed
Add The Eight Pillars of WOM management : lessons from a multiple case study Williams, Martin; Buttle, Francis 2011 — Reviewed
Add Factors differentiating Green Power Electricity user/non-user status in Australia Tang, Yiming; Medhekar, Milind 2011 — Reviewed
Add Markendifferenzierung durch Mitarbeiterverhalten Wentzel, Daniel; Groeger, Lars 2011 —
Add Markendifferenzierung ohne klassische Werbung? Zur Stimulation sozialer Interaktion zwischen Kunden Groeger, Lars 2011 —
Add Modelling customer loyalty in financial services : a hybrid of formative and reflective constructs Baumann, Chris; Elliott, Greg; Hamin, Hamin 2011 — Reviewed
Add Product recall, brand equity, and future choice Korkofingas, Con; Ang, Lawrence 2011 — Reviewed
Add Real or relevant beauty? Body shape and endorser effects on brand attitude and body image D'Alessandro, Steven; Chitty, Bill 2011 — Reviewed
Add The Role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation Baumann, Chris; Hamin, 2011 — Reviewed
Add Sex doesn't matter : the role of gender in the formation of student-university relationships Bowden, Jana; Wood, Leigh 2011 — Reviewed
Add Technological turbulence, supplier market orientation, and buyer satisfaction Terawatanavong, Civilai; Whitwell, Gregory J; Widing, Robert E; O'Cass, Aron 2011 — Reviewed
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Author/Creator
  • Ang, Lawrence (17)
  • Buttle, Francis (15)
  • Elliott, Greg (15)
  • Gabbott, Mark (15)
  • Burton, Suzan (14)
  • Baumann, Chris (13)
  • Webster, Cynthia M (12)
  • Korkofingas, Con (11)
  • Tsarenko, Yelena (10)
  • Tang, Yiming (9)
Subject Keyword
  • 150300 Business and Management (13)
  • 150600 Tourism (10)
  • relationship marketing (8)
  • consumer behaviour (7)
  • customer loyalty (6)
  • satisfaction (6)
  • CRM (5)
  • Australia (4)
  • customer satisfaction (4)
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  • conference paper (100)
  • journal article (67)
  • book chapter (5)
  • book (1)
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