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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| Celebrity co-branding partners as irrelevant brand information in advertisements | Ilicic, Jasmina; Webster, Cynthia M | 2013 | — | 
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| Attitudes towards irrelevant celebrity co-branding partners | Ilicic, Jasmina; Webster, Cynthia M | 2012 | — |
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| Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy | Ilicic, Jasmina; Webster, Cynthia M | 2011 | — |
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| Celebrity co-branding partners as irrelevant brand information in advertisements | Ilicic, Jasmina; Webster, Cynthia M | 2011 | — |
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| Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention | Ilicic, Jasmina; Webster, Cynthia M | 2011 | — |
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| Multiple endorsements and consumer-human brand attachment | Ilicic, Jasmina; Webster, Cynthia M | 2010 | — |
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| Exploring dimensions of consumer-human brand attachment | Ilicic, Jasmina; Webster, Cynthia M | 2009 |
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Subject Keyword
- 150500 Marketing (3)
- dilution (2)
- match-up (2)
- 150300 Business and Management (1)
- 150600 Tourism (1)
- Attitude (1)
- Beliefs (1)
- Celebrity attachment (1)
- Celebrity co-branding (1)
- Celebrity endorsement (1)
Resource Type
- conference paper (4)
- journal article (2)
- conference paper abstract (1)
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