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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention | Ilicic, Jasmina; Webster, Cynthia M | 2011 | — | 
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| Exploring dimensions of consumer-human brand attachment | Ilicic, Jasmina; Webster, Cynthia M | 2009 |
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| Multiple endorsements and consumer-human brand attachment | Ilicic, Jasmina; Webster, Cynthia M | 2010 | — |
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Subject Keyword
- 150300 Business and Management (1)
- 150600 Tourism (1)
- Attitude (1)
- Celebrity attachment (1)
- Celebrity endorsement (1)
- Purchase intention (1)
- consumer (1)
- perception (1)
- satisfaction (1)
Resource Type
- conference paper (2)
- journal article (1)
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