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Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/46748
Description: As marketing executives respond to increased pressure to measure the impact of their activities, corporate Web sites can be a useful tool in measuring marketing performance. This study presents the re ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/46579
Description: Purpose: The purpose of this research is to examine the web site performance-measurement activities of a range of businesses and to determine whether there are common measures that can be successfully ... More
Reviewed: Reviewed
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