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Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136730
Description: Purpose – This paper aims to explore two fundamental aspects of branding in emerging markets. First, are there significant differences in product evaluation behaviour between regions within a large em ... More
Reviewed: Reviewed
Authors: Hamin, | Elliott, Greg
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/13426
Description: Purpose – This paper seeks to examine the concept of 'consumer ethnocentrism' (CE) and its impact on product evaluation and preferences among Indonesian consumers. Design/methodology/approach – The su ... More
Reviewed: Reviewed
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