Macquarie University ResearchOnline
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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| CRM software, applications & profitability | Ang, Lawrence; Buttle, Francis | 2005 | — | 
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| CRM software in Australia | Ang, Lawrence; Buttle, Francis | 2004 | — |
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| Customer development strategies for exceeding expectations - an exploratory study | Ang, Lawrence; Buttle, Francis | 2009 | — |
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| The Impact of people and organisational culture on C.R.M. outcomes | Iriana, Reiny; Buttle, Francis | 2004 |
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| Strategic, operational, and analytical customer relationship management : attributes and measures | Iriana, Reiny; Buttle, Francis | 2007 | — |
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Author/Creator
- Ang, Lawrence (3)
- Iriana, Reiny (2)
Subject Keyword
- customer acquisition (2)
- customer development (2)
- software (2)
- 150300 Business and Management (1)
- CRM metrics (1)
- CRM success (1)
- analytical CRM (1)
- cost-to-serve (1)
Resource Type
- conference paper (3)
- journal article (2)
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