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Title Author/Creator Date Full Text Reviewed
Add Achieving visual attention in print : a preliminary study of visual fixations to deviant and evocative ads Ang, Lawrence; Hutton, Sam 2007 — Reviewed
Add Achieving visual attention in print - evidence from neuroscience Ang, Lawrence 2006 — Reviewed
Add The Automatic effects of social comparison on purchase intentions Ang, Lawrence; Sim, Ricknee 2010 — Reviewed
Add Community relationship management and social media Ang, Lawrence 2011 — Reviewed
Add Complaints-handling processes and organisational benefits : an ISO 10002-based investigation Ang, Lawrence; Buttle, Francis 2012 — Reviewed
Add CRM competencies in Australia Ang, Lawrence; Buttle, Francis 2003 — Reviewed
Add CRM software, applications & profitability Ang, Lawrence; Buttle, Francis 2005 — Reviewed
Add CRM software in Australia Ang, Lawrence; Buttle, Francis 2004 — Reviewed
Add Customer development in Australian companies - an exploratory study Ang, Lawrence; Buttle, Francis 2006 — Reviewed
Add Customer development strategies for exceeding expectations - an exploratory study Ang, Lawrence; Buttle, Francis 2009 — Reviewed
Add Customer profitability management Ang, Lawrence; Taylor, Ben 2004 — Reviewed
Add Espresso experience, can it deliver value that matters to consumers, if so how? Mason, Wynde H; Ang, Lawrence 2006 — Reviewed
Add Managing customer profitability using portfolio matrices Ang, Lawrence; Taylor, Ben 2005 — Reviewed
Add Priming for creative thinking in advertising Langner, Tobias; Esch, Franz-Rudolf; Ang, Lawrence 2006 — Reviewed
Add Product recall and future choices - an exploratory study Korkofingas, Con; Ang, Lawrence 2008 — Reviewed
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Author/Creator
  • Buttle, Francis (7)
  • Korkofingas, Con (3)
  • Taylor, Ben (2)
  • Esch, Franz-Rudolf (1)
  • Hutton, Sam (1)
  • Iriana, Reiny (1)
  • Langner, Tobias (1)
  • Mason, Wynde H (1)
  • Sim, Ricknee (1)
Subject Keyword
  • CRM (3)
  • attributions (2)
  • brand equity (2)
  • customer acquisition (2)
  • customer development (2)
  • customer relationship management (2)
  • product recall (2)
  • software (2)
  • 150300 Business and Management (1)
Resource Type
  • conference paper (13)
  • journal article (5)
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Ang, Lawrence
150500 Marketing

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