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Authors: Pitt, Joseph N
Date: 2015
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1067518
Description: "This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing and Management"--Title page.
Full Text: Full Text
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059356
Description: Eating with other people is a common food experience. This research introduces a new consumer mental phenomenon—social immersion—which occurs during an exposure to photographic food ads. Social immers ... More
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