Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 2 of 2.

Add to Quick Collection   All 2 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/135092
Description: Recent research has questioned the value of customer satisfaction and has instead emphasized the need to move beyond merely satisfying customers to delighting them. Despite this, few studies have expl ... More
Reviewed: Reviewed
Authors: Bowden, Jana
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/83467
Description: Customer-brand relationships do not just exist, they develop over time and through multiple service experiences, yet the literature typically discusses customer-brand relationships as being a largely ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last