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Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/195278
Description: Planning or deciding where to vacation may rely on nonrational thought and be influenced by imaginative processes such as creating visions of oneself in future consumption experiences together with as ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129870
Description: Two imagery-evoking strategies are examined to determine their effectiveness in producing an elaborate consumption vision. Specifically, a 3 × 3 factorial experimental design is employed to examine th ... More
Reviewed: Reviewed
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