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Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059350
Description: For the past 25 years, scholars and practitioners have claimed that Internal Marketing (IM) is a key to business success. However, a review of the extant literature reveals that scholarship has focuse ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/271692
Description: The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the ... More
Reviewed: Reviewed
Authors: Gellatly, Lauren
Date: 2013
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/273314
Description: To assess how internal marketing (IM) can be used to improve employee persistence, public service motivation (PSM) and performance.
Authors: Gellatly, Lauren
Date: 2012
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/204037
Description: Assessing how IM can be used to improve employee motivation, persistence and performance may be of great value to both universities, and other service organisations who are operating in an increasingl ... More
Authors: Gellatly, Lauren
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/193665
Description: Purpose: To examine the effects of internal marketing on public service motivation, employee persistence and performance. Originality: To our knowledge no research has previously been published linkin ... More
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129427
Description: This conceptual paper proposes an expanded relationship-service-profit chain as a business success model based on blending human resource management and marketing within the relationship marketing fra ... More
Reviewed: Reviewed
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