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Authors: Pitt, Joseph N
Date: 2015
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1067518
Description: "This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing and Management"--Title page.
Full Text: Full Text
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059356
Description: Eating with other people is a common food experience. This research introduces a new consumer mental phenomenon—social immersion—which occurs during an exposure to photographic food ads. Social immers ... More
Date: 2015
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1089498
Description: Theoretical thesis.
Full Text: Full Text
Authors: Jay, Bridget
Date: 2014
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1049971
Description: Theoretical thesis.
Full Text: Full Text
Date: 2012
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/203910
Description: Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its ... More
Authors: Wise, Amanda
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/162178
Description: This essay draws on the fieldwork from three research projects undertaken in Australia between 2002 and 2007. The general research was concerned with investigating the phenomenology of everyday divers ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24303
Description: In less than thirty years, King Island - in Australia’s Bass Strait - has become popularly synonymous with quality foods and unspoilt beauty. The marketing success of King Island Dairy, in particular, ... More
Reviewed: Reviewed
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