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Authors: Hamin, | Elliott, Greg
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/13426
Description: Purpose – This paper seeks to examine the concept of 'consumer ethnocentrism' (CE) and its impact on product evaluation and preferences among Indonesian consumers. Design/methodology/approach – The su ... More
Reviewed: Reviewed
Authors: Elliott, Greg | Hamin,
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/36599
Description: While the fields of consumer ethnocentrism and country of origin research have been extensively researched, they have up to now been studied overwhelmingly from the perspective of developed countries. ... More
Reviewed: Reviewed
Authors: Hamin, | Elliott, Greg
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/154943
Description: This paper discusses the concepts of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). An empirical study of some ... More
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35622
Description: This article examines, firstly, the evidence for the existence of consumer ethnocentrism (Shimp and Sharma, 1987) in Australia, and, secondly, the existence of home-country bias, the latter through th ... More
Reviewed: Reviewed
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