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Date: 2017
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1265758
Description: Theoretical thesis.
Full Text: Full Text
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/137675
Description: This study examines how brand and stock-keeping-unit (SKU) assortments affect category sales across a large number of categories over two time periods in which brand and/or SKU assortments were change ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206272
Description: Purpose – The paper aims to examine the role of service branding and web site performances in a multi-channel retail context by studying consumers who have on-going relationships with retailers. Focus ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/92202
Description: Purpose – This study aims to investigate the attributes that create brand trust in internet retailing extending the work by Ha, and expanding the purchase categories. Design/methodology/approach – Usi ... More
Reviewed: Reviewed
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