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Date: 2018
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1266324
Description: Theoretical thesis.
Full Text: Full Text
Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1221089
Description: Recent examinations of road safety communications, including anti-speeding advertisements, have considered the differential effects of positive and negative emotional appeals on driver behaviour. Howe ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1260351
Description: "This thesis is presented for the degree of a Master of Research, Faculty of Business and Economics, Department of Marketing and Management, Macquarie University, Sydney, Australia." -- title page.
Full Text: Full Text
Authors: Pitt, Joseph N
Date: 2015
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1067518
Description: "This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing and Management"--Title page.
Full Text: Full Text
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059356
Description: Eating with other people is a common food experience. This research introduces a new consumer mental phenomenon—social immersion—which occurs during an exposure to photographic food ads. Social immers ... More
Date: 2012
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/203910
Description: Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its ... More
Date: 2010
Subject Keyword: Driving | gambling | neoliberalism | control | advertising
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/192265
Description: In this article, we analyse intersections between gambling and driving as everyday cultural practices of mobility. Building on Nikolas Rose’s argument that subjects in post‐industrial democratic socie ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/319883
Description: In the early 1930s, the Bushells brand of tea faced a market dampened by the grim mood of the Great Depression. In response and in contrast to the images it had pursued just a few years earlier, Bushe ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/163593
Description: The research examines the effects of divergent and convergent creative thinking techniques on creative ideation processes. To analyze these effects an experiment is undertaken on advertising creatives ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129870
Description: Two imagery-evoking strategies are examined to determine their effectiveness in producing an elaborate consumption vision. Specifically, a 3 × 3 factorial experimental design is employed to examine th ... More
Reviewed: Reviewed
Date: 2002
Subject Keyword: consumerism | advertising | television | poetry
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/180541
Description: 7 page(s)
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