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Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/231971
Description: Purpose - Relationship marketing (RM) studies have produced a range of conclusions which are attributed to the different exchange contexts, strategies and constructs used for analysis. This study expl ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: Thesis professional doctorate
Identifier: http://hdl.handle.net/1959.14/221941
Description: Thesis submitted in fulfilment of the requirements for the degree of Doctor of Business Administration, Macquarie University, Macquarie Graduate School of Management (MGSM), July 2012.
Full Text: Full Text
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