Macquarie University, Sydney Macquarie University ResearchOnline

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Date: 2015
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/986333
Description: Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social mark ... More
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/175082
Description: Purpose – The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within th ... More
Reviewed: Reviewed
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