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Authors: Gordon, Ross
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/291934
Description: Purpose: Social marketing scholars have posited that influencing policy makers, regulators, managers and educators can help address societal problems "upstream". Applying "upstream social marketing", ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/293119
Description: Purpose: The World Health Organization (WHO) has expressed concern regarding alcohol consumption and related harms in developing nations. Concomitantly a growing evidence base suggests that alcohol ma ... More
Reviewed: Reviewed
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