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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1101952
Description: Background: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Parker, John
Date: 2015
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1126388
Description: Theoretical thesis.
Full Text: Full Text
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/362059
Description: This study aims at developing a model that explains the effect of different stimuli types (ST) (i.e. online reviews and advertising) on a tourists intention to visit (ITV) a new destination. Two separ ... More
Authors: Khamis, Susie
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/174008
Description: In May 2010 the Australian government launched "Australia Unlimited, a fouryear Austrade campaign to sell Brand Australia. Logistically and politically, Brand Australia is a delicate proposition, sinc ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/183575
Description: This chapter argues that media policies aimed at protecting children from harmful content must be evidence-based. It discusses evidence-based policy and the role of government, and examines current me ... More
Authors: Ang, Lawrence
Date: 2006
Subject Keyword: Brand name products | Advertising
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/97611
Description: Cover title.
Full Text: Full Text
Date: 2005
Subject Keyword: Advertising | Alcohol | Marketing | Youth
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/292118
Description: The influence of alcohol advertising on young people continues to be the subject of much debate. This paper presents a review of the literature showing that, while many econometric studies suggest lit ... More
Reviewed: Reviewed
Authors: Areni, Charles S
Date: 2002
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/269948
Description: Drawing on aspects of logic, classical rhetoric, psycholinguistics, social psychology, and probability theory, this article develops the proposition-probability model (PPM) of argument structure and m ... More
Full Text: Full Text
Reviewed: Reviewed
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