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Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1060206
Description: 1 page(s)
Reviewed: Reviewed
Date: 2014
Subject Keyword: Asia-Pacific | Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/303266
Description: Purpose - The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach - ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/288731
Description: Globalization is a key factor in the success of business organizations today, impacting many aspects of management performance. Understanding the global business environment has therefore become a key ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332267
Description: This exploratory study examined how brand loyalty can be established in a non-Western market where Chinese customers are motivated to be loyal to a brand by cultural drivers, specifically guanxi (pers ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/209952
Description: This study examines Chinese consumers' attitude and purchase intent towards low-displacement car. It finds that consumer low-carbon belief, function-value perception, and environmental concern positiv ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/168117
Description: This paper examines how policy makers could become better incrementalists by taking a fresh look at the concept of incrementalism. In particular, the paper explores and reframes the factors that mitig ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143881
Description: While China's rapid growth rates have been widely admired, they have been accompanied by extensive pollution and waste. It is therefore unsurprising that China has adopted as its development model the ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129596
Description: This study aims to identify factors differentiating users and non-users of GPE (Green Power Electricity) in Australia. The internet-based survey reached audience across Australia. The results show tha ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/105057
Description: The hukou system has long been regarded as the root cause of social exclusion of rural-urban migrants in China, so the abolition of this system is considered the best way to bridge the rural-urban div ... More
Reviewed: Reviewed
Authors: Tang, Yiming
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1110093
Description: 2 page(s)
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/198518
Description: This study aims to identify key factors differentiating users from non-users of GPE (Green Power Electricity) in Australia. The results show that consumer’s environmental concern and his/her ecologica ... More
Reviewed: Reviewed
Authors: Tang, Yiming
Date: 2008
Subject Keyword: 150400 Commercial Services
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/171738
Description: Looks at strategies used by businesses in China to protect their products.
Reviewed: Reviewed
Authors: Tang, Yiming
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/178720
Description: Intellectual property rights (lPR) protection is a challenge for businesses operating in mainland China. This paper reports findings from an exploratory study examining IPR protection strategies by a ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35701
Description: Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/metho ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/182329
Description: Strategy typologies have been widely employed to describe various business strategies within a given industry. However, few studies have applied this useful tool to China's real estate industry.! n th ... More
Reviewed: Reviewed