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Date: 2012
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/182498
Description: Traditional ethnography focuses on identifiable cultural groupings of individuals and, through a process of observation and participant interviews (among other techniques), the researcher explores the ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348100
Description: Links between the underlying motives for using online social networks and resulting user behaviours remain under-researched. Friending is one such behaviour. The friending process joins user profiles ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348135
Description: This paper presents a typology of online contexts for illustrating situational factors that are likely to impact webethnographic research. The paper makes distinctions between the online and offline s ... More
Reviewed: Reviewed
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