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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1143814
Description: Research on vulnerable consumers remains unfailing in macromarketing and social marketing. Yet it is unclear how to operationalize the vulnerable consumers by demographics and further to this it is ra ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1063113
Description: 4 page(s)
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1056266
Description: We argue that the development of Event-Based Process Models can be used to further understand the way business relations develop over time in a particular context. These types of models, based on Crit ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/283050
Description: This paper aims to examine and conceptualize the dynamics of trust in business relationships, including its dimensions, processes and determinants, based on an in-depth case history of a 10-year spons ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332273
Description: This paper reviews major theories of Quality of Life (QoL) from a marketing perspective. The discussion leads to the identification of a knowledge gap in understanding the dynamics of QoL and its conn ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/304542
Description: Much research has suggested that opportunity recognition is paramount to the success of internationally sourced entrepreneurial activities in foreign markets. While the majority of studies are variabl ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/283789
Description: This paper aims to conceptualize the dynamics of trust in business relationships by identifying its dimensions, processes and determinants. The research employs empirical data obtained from a longitud ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/217843
Description: Trust is a key dimension in business relationships and has been much studied. But less attention has been given to understanding the dynamics and evolution of trust and the causal mechanisms and proce ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/160580
Description: People choose brands in the same way as they choose friends. This could be particularly true in the beer market when beer is seen as a mate to beer drinkers that shares their good and bad times. This ... More
Reviewed: Reviewed
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