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Date: 2007
Subject Keyword: marketing | postmodernism | social theory
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/97006
Description: 12 page(s)
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35273
Description: This paper explores the rationale for the identification of ‘postmodern’ consumers as a form of competence in strategic marketing management. I discuss the conceptual framework for targeting postmoder ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/11549
Description: 10 page(s)
Reviewed: Reviewed
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