Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 13 of 13.

Add to Quick Collection   All 13 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/354939
Description: Purpose – The purpose of this paper is to adapt the market performance indicator (MPI), used by the European Commission to evaluate market conditions, over time, to show that the MPI explains actual s ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/207468
Description: Purpose: The purpose of this paper is to rethink market orientation (MO) through learning practices. Organisational learning scholars prefer to categorise learning into modes, levels, and behaviours ( ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143422
Description: Australia is one of the highest per capita emitters of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia's economic, social, and environmental well ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/159771
Description: Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographi ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155786
Description: Australia is the highest per capita emitter of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia~s economic, social and environmental wellbeing. Th ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155799
Description: This paper integrates the extant literature in inter-firm control by rethinking the nature of control in inter-firm relationships as it applies to the context oflow power suppliers. This study contrib ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96001
Description: Marketing academics are not availing themselves of all of the available technology teaching aids that could be used to benefit both their teaching performance and that of their students. This study re ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96007
Description: Marketing executives responsible for inter-firm collaboration live in a world in which business partnerships are popular, but often risky, unstable and vulnerable to failure with less than 50% of the ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96013
Description: The objective of this review is to better understand the role of ‘interpersonal attractors’ as a basis for improving the prediction of group behaviour in complex marketing decision-making tasks. To ai ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25492
Description: The production and consumption of marketing theories are subject to two different technologies and processes that are not always mutually compatible. This gives rise to various types of discrepancies ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96002
Description: This paper analyses the influence of ‘interpersonal relational competence’ on the performance of inter-firm relationships within the context of a survey of 163 Australian based business-to-business pa ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/111350
Description: It is not uncommon for gaps to arise between actual performance and expectations during the initiation and management of customer/supplier relationships. Management expectations regarding the performa ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/118581
Description: Traditional concepts of ‘marketing management’ intuitively reflect the notion of ‘intervention’, whether it is developing a new product to exploit a particular market niche or more generally interveni ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last