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Date: 2017
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1236774
Description: -287 page(s)
Date: 2017
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1190863
Description: This chapter considers the potential of cognitive neuroscience (mapping brain wave activity and associated physiological and cognitive responses) as a formative and pretesting research approach in soc ... More
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1182955
Description: Purpose: The purpose of this paper is to present a conceptual framework of cool for social marketing through a comprehensive literature review and integrating extant literature on cool. Design/methodo ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1052972
Description: Background Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially i ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: report
Identifier: http://hdl.handle.net/1959.14/1187271
Description: Media literacy is a key skill that young people need to develop in order to be able to critically engage with media and the increasing barrage of marketing messages. Research on smoking prevention pro ... More
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1101952
Description: Background: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1151731
Description: 24 page(s)
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1138680
Description: Purpose: Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1052951
Description: Social scientists are arguing that energy policies should pay more attention to everyday life to address energy efficiency. Scholars are now positing that energy policy needs to move beyond essentiali ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1052922
Description: Purpose– This paper aims to demonstrate the utility of branding theory for social marketing services. Specifically, this is to our knowledge the first to investigate brand personality (BP) and brand p ... More
Reviewed: Reviewed
Date: 2015
Subject Keyword: Cool | brand personality | social marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1187072
Description: This paper presents a conceptual model of contemporary coolness that may be utilised by social marketing brand practitioners. An understanding of coolness may provide insights on segments that respond ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/359707
Description: This paper presents a study offering insight and understanding of the emerging concept of lifestyle consumption community in the context of sports betting in Australia. Recent research has identified ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1045584
Description: This study examines the relationship between alcohol marketing and consumer socialization to alcohol brands (assessed here using aided and unaided brand recognition and brand saliency), and the associ ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/362539
Description: This paper examined the relationships between workplace bullying, sleep quality, and psychological distress using a person-centred approach. Participants included 1454 Australian employees who complet ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1187071
Description: 1 page(s)