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Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/332282
Description: 1 page(s)
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/269737
Description: A number of industries sell products (or services) such as tobacco, alcohol and gambling that, although legal, are considered potentially harrriful to some members of society. Unlike other that attrac ... More
Date: 2013
Subject Keyword: COO | B2B buyers | Relevance
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/277465
Description: In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now ar ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/118399
Description: Scholarly research into gambling did not formally begin until 1974, with the First Annual Conference on Gambling being held in Las Vegas. Since then, a plethora of academic research has been published ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/92412
Description: 576 page(s)
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/92415
Description: Part One - An overview of services marketing. 1. An introduction to services; 2. An overview of the services sector; 3. The consumer decision process in service marketing. Part Two - Service strategy: ... More
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/102826
Description: This study uses a Delphi approach - a method which essentially canvasses the opinions of a panel of experts over successive rounds - to forecast the Chinese business environment in the next decade. A ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1145852
Description: 8 page(s)
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156403
Description: The topic of customer loyalty in financial services is a perennial concern for both theoreticians and practitioners who share an interest in understanding its antecedents and in its prediction. The co ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/113785
Description: A number of industries sell products (or services) such as tobacco, alcohol and gambling that, although legal, are considered potentially harmful to some members of society. Unlike other products that ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/157961
Description: The customer loyalty literature has investigated the association between customer satisfaction and a customer’s loyalty and revealed mixed results. While some studies indicate that the relationship is ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24942
Description: A critical measure largely neglected in previous loyalty studies is the customer's share of wallet (SOW), or the percentage of their business that they assign to one bank. Since banks generate differe ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 160800 Sociology
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25477
Description: 7 page(s)
Reviewed: Reviewed
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