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Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1063598
Description: 1 page(s)
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/318129
Description: The purpose of the paper is to explore the issue of regional cultural differences within China and their potential impact, if any, on consumers' purchasing decisions. It examines, firstly, if there ar ... More
Reviewed: Reviewed
Authors: Elliott, Greg
Date: 2014
Subject Keyword: Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/335718
Description: Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US t ... More
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/317899
Description: The purpose of this study is to test the differential effects of prior experience on consumers' willingness to take risk and their destination decision in the settings of leisure and medical tourism i ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/212523
Description: The establishment and maintenance of enduring customer-provider relationships remains a primary objective for many service providers. In addition to providing satisfying experiences, customer loyalty ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/213799
Description: The results of past studies that compared the performance of alternative growth models are generally inconclusive. The objective of the current study is to provide further empirical evidence regarding ... More
Reviewed: Reviewed
Date: 2012
Subject Keyword: Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/153665
Description: Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US te ... More
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/171116
Description: Purpose – The loyalty literature has investigated the association between customer satisfaction and customer loyalty and revealed mixed results. Some studies have indicated that the relationship is li ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136730
Description: Purpose – This paper aims to explore two fundamental aspects of branding in emerging markets. First, are there significant differences in product evaluation behaviour between regions within a large em ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/130971
Description: Purpose – Customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty. The purpose ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/139115
Description: The use of demographics by researchers in the online shopping literature is common, however, they are typically constructed as either moderators or control factors. Little attention has been given to ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348105
Description: This paper explores two fundamental aspects of branding in China. Firstly, how important is branding to Chinese consumers? Secondly, are there significant differences in the brand choices of Chinese c ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/114644
Description: Prior studies have generally suggested that ANN are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradictory findings which raise questions ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323390
Description: This study examines customer loyalty in retail banking and, in particular, the influence of 'variety seeking' and 'resistance to change' on current and future (both long- and short-term) loyalty. In c ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/216906
Description: 1 page(s)
Reviewed: Reviewed