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Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/133959
Description: Endorsements play an important role in marketing communications. For international marketing communications, marketers must be cognizant of how the portrayal of body ideals and cultural background of ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155514
Description: Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136360
Description: Purpose – To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a signifi ... More
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136365
Description: The growth of the Internet has allowed marketers to collect personal information from consumers with increased efficiency. However, that practice has led to concerns about privacy among World Wide Web ... More
Reviewed: Reviewed
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