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Date: 2015
Subject Keyword: Smoking | Cessation | Consumption cues | Policy
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/361240
Description: Tobacco companies have described Australia as a ‘dark’ market, because the country's ban on advertising and point-of-sale display and the requirement for plain packaging of tobacco limit their ability ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1044086
Description: Purpose – This study aims to show how diary-style voice recordings can be used to provide social marketers with greater insights into the influences on behaviour than those obtained from interviews. D ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059357
Description: This study investigates Chinese luxury fashion buyers, the world’s largest spenders on luxury, and how they make their purchase decisions, using 32 in-depth interviews with experienced buyers. The dat ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/334994
Description: Successive waves of legislation have resulted in a very large decrease in the number of smokers in Australia. Yet smoking remains a massive health problem for Australia, and there is evidence that pro ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/171116
Description: Purpose – The loyalty literature has investigated the association between customer satisfaction and customer loyalty and revealed mixed results. Some studies have indicated that the relationship is li ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/172631
Description: Aims To assess the impact of retail displays of tobacco on tobacco smoking and purchase by smokers and attempting quitters. Design Population-based diary style survey. Setting NSW, Australia. Particip ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/151323
Description: Purpose: Despite rapid growth in organizational use of Twitter, there is little theoretical or empirical research examining how different organisations use Twitter. This paper aims to analyse and comp ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/154207
Description: Despite a variety of long-standing tobacco control policies in most countries, smoking remains a source of considerable economic and health costs, resulting in ongoing discussion of potential policy c ... More
Reviewed: Reviewed
Authors: Burton, Suzan
Date: 2010
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1218188
Description: 1 page(s)
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/93361
Description: This edition continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. Written in a concise and straight-to-the-point manner ... More
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/84365
Description: The study investigates the association between social cues (other smokers in the vicinity), environmental factors (sight of cigarettes for sale) and the incidence of smoking. The results show that aft ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/75546
Description: Abstract: Purpose – The purpose of this study is to demonstrate a method for estimating the tradeoffs that banking customers make between different attributes of a service, thus allowing businesses to ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2009
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/84343
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/43594
Description: he world leader in marketing management is now focused on your world. Marketing Management is the leading marketing management text around the world due to its content and organisation consistently re ... More
Date: 2009
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/82855
Description: 1 page(s)