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Authors: Burke, Sandra J
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91447
Description: A framework to aid in identifying relevant competitive sets in dynamic markets is proposed. It utilizes goal-oriented consumer categorization to derive competitive sets defined by consumers’ fuzzy nee ... More
Reviewed: Reviewed
Authors: Burke, Sandra J
Date: 2006
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/97764
Description: "October 2006"--Cover.
Full Text: Full Text
Authors: Burke, Sandra J
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/103374
Description: The magnitude of brand effects may vary across contexts due to a number of variables. This study examines how personal and contextual variables can impact the degree to which consumers process and rel ... More
Reviewed: Reviewed
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