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Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1248384
Description: The literature on customer engagement has focused on its positive valence at the expense of its negative manifestations. This study seeks to address this gap by exploring how positive, disengaged, and ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059374
Description: This study explores how three valences of engagement, namely positive engagement, disengagement and negative engagement operate within the social service sector; and their impact on well-being. A qual ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332279
Description: Whilst the social services have been largely over looked within services marketing literature, academics are increasingly recognising the need for ‘traditional’ marketing theories to extend beyond the ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145630
Description: As competition intensifies, higher education providers are facing ever more complex challenges in attracting and retaining students. These new marketing challenges have necessitated a need to more com ... More
Reviewed: Reviewed
Authors: Bowden, Jana
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1209097
Description: 1 page(s)
Authors: Bowden, Jana
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/83467
Description: Customer-brand relationships do not just exist, they develop over time and through multiple service experiences, yet the literature typically discusses customer-brand relationships as being a largely ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/216906
Description: 1 page(s)
Reviewed: Reviewed
Authors: Bowden, Jana
Date: 2008
Subject Keyword: advertising research | engagement
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1127891
Description: 3 page(s)
Authors: Bowden, Jana
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/83143
Description: A phenomenological investigation of the process of customer engagement, as revealed through customers' restaurant dining experiences, is presented. The purpose of the paper is to question the usefulne ... More
Reviewed: Reviewed
Authors: Bowden, Jana
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/71153
Description: An investigation of the process of customer engagement, as revealed through customers’ restaurant experiences, is presented. The study seeks to redirect satisfaction research towards an approach which ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Bowden, Jana
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/71154
Description: Traditional measures of customer satisfaction have been criticised for failing to capture the depth of consumer responses to service performance. This paper proposes an approach to overcome the limita ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80500
Description: Purpose – To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate streams of research, name ... More
Reviewed: Reviewed
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