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Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1200364
Description: The purpose of this research is to investigate predictors of customer loyalty in order to identify alternatives to customer satisfaction with service quality, which has been traditionally accepted as ... More
Reviewed: Reviewed
Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1240857
Description: Purpose: The purpose of this paper is to combine seemingly unrelated factors to explain global competitiveness. The study argues that school discipline and education investment affect competitiveness ... More
Reviewed: Reviewed
Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1198817
Description: Managers believe that in-store music has positive effects on customers' responses; consequently, it is widely used in different service settings such as supermarkets and coffee shops. However, prior r ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1141395
Description: Can a brand’s “health” be associated with a company’s advertising-spending patterns? The authors of the current study applied their own definition of a “healthy brand”-a brand that “experiences sustai ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1184775
Description: Purpose: The purpose of this eight-country study is to examine what drives performance at the individual worker’s level and compare the explanatory power of such drivers between emerging, newly develo ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1138327
Description: Purpose – The purpose of this paper is to examine the role of school discipline in achieving academic performance. The study aims to clarify the role of permissive vis-à-vis authoritative teaching sty ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1048996
Description: The purpose of this experiment is to examine the gendered effects of body art on consumers' attitudes toward visibly tattooed employees. We analyse the reaction of 262 respondents with exposure to mal ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1141233
Description: This paper aims at studying the interactions between brand and customer assets over the long-term. Through the application of a new behavioural measure called the brand health index (BHI) we examine t ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1059854
Description: The literature establishes that education drives economic performance, but the extent that education is associated with a country's competitiveness is empirically untested. Our study analyses Programm ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1063849
Description: The literature establishes that education drives competitiveness and economic performance, but the extent education impacts 'work ethic' remains untested. Our study analyses panel data from 10 countri ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1044047
Description: Brands are built over time, but are measured on short-term basis. This paper provides a new long-term based platform to evaluate the performance of a brand. It is built on a long-term brand health mea ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/354565
Description: In response to calls for marketing accountability and for evaluating the long-term brand building efforts, this research proposes a new behavioural long-term-oriented measure, called Brand Health Inde ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/355953
Description: The emergence of ethnic markets has been rapid following the growing trend of intra-national diversity in developed nations. These new markets have attracted researchers to investigate the role of eth ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/354572
Description: The purpose of this study was to examine the role of brand exposure and experience on brand recall, mediated by three affectional drivers: brand trust, brand image and self-image congruence. The study ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1026992
Description: Immigrants are an important demographic group who are increasingly targeted as consumers by the wine industry in Australia and other Western markets. These markets are often not homogenous as intra-na ... More
Reviewed: Reviewed