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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| Product recall, brand equity, and future choice | Korkofingas, Con; Ang, Lawrence | 2011 | — | 
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| The Dark side of brand quality | Korkofingas, Con; Ang, Lawrence | 2010 | — |
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| Spill-over : the effects of product recall on private labels versus national brands | Korkofingas, Con; Ang, Lawrence | 2010 | — |
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| Product recall, brand equity and choice - an exploratory study | Korkofingas, Con; Ang, Lawrence | 2008 | — |
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Subject Keyword
- 150500 Marketing (2)
- attributions (2)
- choice (2)
- designed experiment (1)
- disconfirmation of expectations (1)
- product failure (1)
- product harm (1)
- spill-over (1)
Resource Type
- conference paper (3)
- journal article (1)
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