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| Title | Author/Creator | Date | Full Text | Reviewed | |
|---|---|---|---|---|---|
| Customer development strategies for exceeding expectations - an exploratory study | Ang, Lawrence; Buttle, Francis | 2009 | — | 
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| CRM software, applications & profitability | Ang, Lawrence; Buttle, Francis | 2005 | — |
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Subject Keyword
- cost-to-serve (1)
- customer acquisition (1)
- customer retention (1)
- customer revenue growth (1)
- profitability (1)
- software (1)
Resource Type
- conference paper (1)
- journal article (1)
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