Macquarie University ResearchOnline
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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| Modelling loyalty in retail banking using formative and reflective approaches | Baumann, Christoph; Elliott, Gregory; Hamin, Hamin | 2009 | — | 
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| Are consumers' consumption experiences a source of competitive advantage in the retail café sector, and if so, how? | Mason, Wynde; Ang, Lawrence | 2007 | — |
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| Share of wallet in terms of deposits in retail banking | Baumann, Chris; Burton, Suzan; Elliott, Greg | 2006 | — |
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| Bank selection and share of wallet among SMEs : apparent differences between Hong Kong and Australia | Lam, Regan; Burton, Suzan | 2005 | — |
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| Predicting actual consumer behaviour in retail banking | Baumann, Chris; Burton, Suzan; Elliott, Greg | 2005 | — |
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| Share of wallet in Australian retail banking : implications for practice and research | Baumann, Chris; Elliott, Greg; Burton, Suzan | 2004 | — |
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Author/Creator
- Burton, Suzan (4)
- Baumann, Chris (3)
- Elliott, Greg (3)
- Ang, Lawrence (1)
- Baumann, Christoph (1)
- Elliott, Gregory (1)
- Hamin, Hamin (1)
- Lam, Regan (1)
- Mason, Wynde (1)
Subject Keyword
- share of wallet (5)
- 150500 Marketing (4)
- customer loyalty (4)
- retail banking (3)
- 080600 Information Systems (1)
- SMEs (1)
- Share of wallet (1)
- bank selection (1)
- competitive advantage (1)
- consumers consumption experiences (1)
Resource Type
- conference paper (5)
- journal article (1)
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