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Authors: Ho, Hedy
Date: 2017
Language: eng
Resource Type: Thesis DBA
Identifier: http://hdl.handle.net/1959.14/1260719
Description: Theoretical thesis.
Full Text: Full Text
Authors: Croucher, John S
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/142842
Description: There are the countless intriguing examples of international marketing jargon that invade our everyday lives, dreamed up by some of the best and worst lights of a allegedly intellectual giants. Often ... More
Reviewed: Reviewed
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