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Date: 2018
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1267334
Description: Thesis by publication.
Full Text: Full Text
Authors: Ho, Hedy
Date: 2017
Language: eng
Resource Type: Thesis DBA
Identifier: http://hdl.handle.net/1959.14/1260719
Description: Theoretical thesis.
Full Text: Full Text
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206275
Description: Purpose – While social marketing has been utilised to bring about positive social change, ultimately, the decision to engage in prosocial behaviour resides with the individual. The purpose of this pap ... More
Reviewed: Reviewed
Authors: Pitt, Joseph N
Date: 2015
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1067518
Description: "This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing and Management"--Title page.
Full Text: Full Text
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332273
Description: This paper reviews major theories of Quality of Life (QoL) from a marketing perspective. The discussion leads to the identification of a knowledge gap in understanding the dynamics of QoL and its conn ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/334289
Description: The development sector appeals to emotions in its marketing and education material to raise awareness and funds for its work. Much of this material is now directed at schools, where young people form ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206370
Description: This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small ... More
Reviewed: Reviewed
Authors: Tayar, Mark
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/338542
Description: This paper investigates university expansionary activities and the role of multiple institutional logics. It identifies the institutional logic of corporatisation and a logic related to community bene ... More
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1208059
Description: While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of t ... More
Reviewed: Reviewed
Date: 2012
Subject Keyword: websites | implications | social | marketing | brand | alcohol
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1187149
Description: This paper presents the findings from exploratory research that explored young people's attitudes and responses to alcohol brand websites. In recent years alcohol marketing spend has increasingly shif ... More
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206356
Description: Adopting both the resource-based view and dynamic capability theory this study advances the contention that firms must possess both resources and capabilities at a superior level to achieve superior c ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/292039
Description: As alcohol marketing remains a highly debated and politically charged issue, we examine the cumulative impact of alcohol marketing on alcohol initiation and drinking behaviour among youth (12-14 years ... More
Reviewed: Reviewed
Authors: Croucher, John S
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/142842
Description: There are the countless intriguing examples of international marketing jargon that invade our everyday lives, dreamed up by some of the best and worst lights of a allegedly intellectual giants. Often ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206437
Description: Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to provide insights into the contribution of business orientations, especially marketing orientation and in ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206338
Description: We examine the role of innovation and marketing, two functional capabilities that have the capacity to play a major role in creating superior marketplace performance in firms. Our study of the two cap ... More
Reviewed: Reviewed