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Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/162114
Description: The growing Chinese economy has attracted foreign ventures from around the world to engage in business partnerships with Chinese firms. However, many foreign businesses confront the liability of forei ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/183434
Description: This study examines the influence of culture on Chinese consumers’ intentions to purchase Australian products. Data were obtained from an online survey completed by 3,171 respondents across 20 cities ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/183446
Description: This study reports an application of the theory of planned behavior as a framework to investigate how beliefs influence purchase decisions of Chinese consumers. Data were obtained from an online surve ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/134160
Description: An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consum ... More
Full Text: Full Text
Reviewed: Reviewed
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