Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 15 of 112.

Add to Quick Collection   All 112 Results

Sort:
 Add All Items to Quick Collection
Date: 2016
Language: eng
Resource Type: Professional and Community Engagement (PACE) Collection
Identifier: http://hdl.handle.net/1959.14/1204152
Description: 1 page(s)
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059344
Description: This paper is aimed at providing a platform to evaluate the success of product proliferation. Focusing on product as a key marketing mix element, this paper reviews and critically analyse the existing ... More
Authors: Meng, Jie | Winzar, Hume
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059369
Description: Many pieces of research have interests in the efficiency and effectiveness of marketing systems at the micro, meso, and macro levels. With a few empirical studies recently, it is not clear how the per ... More
Date: 2015
Subject Keyword: digital envy | brand word-of-mouth
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059363
Description: Envy is an emotion that follows upward social comparison. It occurs when a person covets but lacks what another possesses. Envy is now becoming prevalent on Facebook. A 2x2 experiment was conducted on ... More
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059362
Description: Consumers’ awareness of green products has increased in the last few years but studies shows that demands of green products have been stagnant. Thus, the purpose of this study is: (1) to examine consu ... More
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1063598
Description: 1 page(s)
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1187071
Description: 1 page(s)
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059356
Description: Eating with other people is a common food experience. This research introduces a new consumer mental phenomenon—social immersion—which occurs during an exposure to photographic food ads. Social immers ... More
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059345
Description: This study applies a new objective long-term based performance measure called “University Brand Health Index” (UBHI) to measure the brand health of universities in the United Kingdom over the period 2 ... More
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/332276
Description: 1 page(s)
Authors: Meng, Jie
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/332258
Description: 1 page(s)
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/316694
Description: In this study we challenge the hypothesis of symmetrical relation between emotions and organizational outcomes. Drawing on the core elements of Lazarova, Westman and Schaffer's (2010) model of expatri ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/336015
Description: 5 page(s)
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/332282
Description: 1 page(s)
Date: 2014
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/332264
Description: 1 page(s)