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Date: 2016
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1196703
Description: Reactive agents are suitable for representing physical resources in manufacturing control systems. An important challenge of agent-based manufacturing control systems is to develop formal and structur ... More
Reviewed: Reviewed
Date: 2015
Subject Keyword: Cool | brand personality | social marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1187072
Description: This paper presents a conceptual model of contemporary coolness that may be utilised by social marketing brand practitioners. An understanding of coolness may provide insights on segments that respond ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059374
Description: This study explores how three valences of engagement, namely positive engagement, disengagement and negative engagement operate within the social service sector; and their impact on well-being. A qual ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059351
Description: This study focuses on the revenue generation performance of Australian universities. To facilitate the analysis it applies a new objective long-term based performance measure called “University Brand ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1057280
Description: Viewing food ads can evoke emotional ambivalence because anticipated consumption can make consumers experience pleasure and guilt at the same time. This paper investigates the effect of photographic d ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1056266
Description: We argue that the development of Event-Based Process Models can be used to further understand the way business relations develop over time in a particular context. These types of models, based on Crit ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1187080
Description: This paper presents a survey study with 1,444 low-income older residents in regional NSW, Australia exploring their value perceptions towards using energy efficiently, as an approach to segmentation i ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/315612
Description: Social entrepreneurs create new ventures to fill market-based gaps in the provision of social goods or services. The young academic field of social entrepreneurship lacks a theory of social entreprene ... More
Reviewed: Reviewed
Authors: Lundmark, Erik
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/338613
Description: Recent research has critiqued the depiction of agency of entrepreneurs in the literature. This paper uses metaphors to expose implicit assumptions about entrepreneurial agency in order to enable refra ... More
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/328908
Description: 5 page(s)
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332279
Description: Whilst the social services have been largely over looked within services marketing literature, academics are increasingly recognising the need for ‘traditional’ marketing theories to extend beyond the ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332261
Description: Porter and Kramer claim that the creation of shared value (CSV) is a preferred strategy to corporate social responsibility (CSR) because it is integrated into the operational and strategic direction o ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332273
Description: This paper reviews major theories of Quality of Life (QoL) from a marketing perspective. The discussion leads to the identification of a knowledge gap in understanding the dynamics of QoL and its conn ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/328915
Description: 6 page(s)
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/317899
Description: The purpose of this study is to test the differential effects of prior experience on consumers' willingness to take risk and their destination decision in the settings of leisure and medical tourism i ... More
Reviewed: Reviewed