Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 13 of 13.

Add to Quick Collection   All 13 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Authors: Daymond, Jarryd
Date: 2016
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1103841
Description: Theoretical thesis.
Full Text: Full Text
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1201203
Description: This qualitative study of both switchers and nonswitchers in the telecommunication service provider industry affords new insights into consumers’ switching behaviors and the role of inertia in the con ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1045266
Description: Traditional measures of customer loyalty have been criticized for being too static and one-dimensional in nature and as such, customer engagement, or CE, has surfaced as a more dynamic and interactive ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1036404
Description: Purpose – The purpose of this paper is to examine whether and how two individual value orientations – Doing (the tendency to commit to goals and hold a strong work ethic) and Mastery (an orientation t ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/303252
Description: This research furthers our understanding of brand authenticity by conceptualising and measuring relational authenticity as brands being true in their relationships with consumers. We develop a scale t ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/283789
Description: This paper aims to conceptualize the dynamics of trust in business relationships by identifying its dimensions, processes and determinants. The research employs empirical data obtained from a longitud ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/212523
Description: The establishment and maintenance of enduring customer-provider relationships remains a primary objective for many service providers. In addition to providing satisfying experiences, customer loyalty ... More
Reviewed: Reviewed
Authors: Jiang, Zhou
Date: 2013
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/273375
Description: Research has demonstrated that cultural values can explain differences in employees' reactions to (in)justice, sparse evidence is available for roles of cultural values in the underlying mechanisms of ... More
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/202474
Description: To determine how consumers respond to betrayal of their trust in brands, we surveyed 2156 consumers in nine metropolitan centres in China following the 2008 melamine contamination crisis. Drawing on p ... More
Reviewed: Reviewed
Authors: Jiang, Zhou
Date: 2011
Subject Keyword: culture | value | justice | trust | commitment
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/193757
Description: Purpose: It’s an inexorable trend that nearly all countries encounter cultural crash in the process of speedy globalization. Under this situation, organizations begin to experience diverse cultures, a ... More
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156341
Description: The scope of the marketing concept has been expanding rapidly. It races with the modern society and incorporating many ideas and proved itself as a dynamic research subject matter. Both relationship m ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/177867
Description: Purpose: To discuss the efficacy of conducting qualitative interviews, as part of a case study methodology to examine how absences from the work force may affect key work relationships and access to c ... More
  • First
  • Previous
  • 1
  • Next
  • Last