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Authors: Meng, Jie
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/353117
Description: Marketing performs a profound socioeconomic function in matching offerings with customer needs and preferences in an efficient and effective way. The micro-macro divide is widened by an array of comme ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1187080
Description: This paper presents a survey study with 1,444 low-income older residents in regional NSW, Australia exploring their value perceptions towards using energy efficiently, as an approach to segmentation i ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/293849
Description: The research formulates a sustainable supply chain management (SSCM) strategy for manufacturers by showing the potential of lean thinking that lead corporate sustainability to success. A study of the ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/292004
Description: This article examines how sustainable marketing could be achieved through the contribution of three existing marketing sub-disciplines; green marketing, social marketing and critical marketing. Green ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155217
Description: This paper explores the future direction of Partners in Micro-Development Inc. (PIMD) a small volunteer based non-profit organization (NPO) focused on developing the social, economic, and human capita ... More
Reviewed: Reviewed
Authors: Bouvain, Petra
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/178959
Description: Purpose: To show a link between brand value and CSR performance. Originality: The link between CSR and Corporate Financial Performance (CFP) is a topic that has created discussion across disciplines a ... More
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/130648
Description: Stakeholder analysis is an essential part of business education as students develop awareness of the different perspectives that influence business and the difficult decisions made by business, govern ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/294067
Description: Important aspects of knowledge that are underresearched include links between knowledge, wisdom and leadership. This represents a research lacuna, which, if addressed, can help leaders develop knowled ... More
Reviewed: Reviewed
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