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Date: 2016
Language: eng
Resource Type: report
Identifier: http://hdl.handle.net/1959.14/1187271
Description: Media literacy is a key skill that young people need to develop in order to be able to critically engage with media and the increasing barrage of marketing messages. Research on smoking prevention pro ... More
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1202736
Description: Grounded theory is well supported as a qualitative research method that historically responded to the epistemological challenges of defining knowledge and determining how it has been acquired. While i ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1141395
Description: Can a brand’s “health” be associated with a company’s advertising-spending patterns? The authors of the current study applied their own definition of a “healthy brand”-a brand that “experiences sustai ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1058413
Description: 12 page(s)
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1217495
Description: The purpose of this study is to explore the concept of consumers’ green perceptions (CGPs) which encompasses consumers’ current perceptions of green products, green consumers, green consumption practi ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1261706
Description: Theoretical thesis.
Full Text: Full Text
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1068959
Description: Celebrity brand authenticity is introduced as a construct that represents consumer perceptions of celebrities being "true to oneself" in their behaviors and interactions with consumers. A scale is dev ... More
Reviewed: Reviewed
Authors: Barnes, Alison
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1096349
Description: Book review of 'Trade unions in Western Europe : hard times, hard choices' by Rebecca Gumbrell-McCormick and Richard Hyman, Oxford University Press, 2013, ISBN: 9780199644414.
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1194015
Description: This article evaluates brand associations in higher education. It examines the brand associations of healthy and unhealthy universities. This article also compares the students' shared brand associati ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1152997
Description: The process of manufacturing and marketing international products is increasingly complex and especially for multinational corporations that strive to lower production costs while adapting their produ ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1248018
Description: There is more than one mobile-phone subscription per member of the Australian population. The number of complaints against the mobile-phone-service providers is also high. Therefore, the mobile servic ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Khosravi, Ali
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1201836
Description: Purpose: Process orientation, which involves managing organizations based on horizontal end-to-end processes, has been shown to increase the quality of products/services, decrease costs, and make busi ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1091076
Description: Thesis by publication.
Full Text: Full Text
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1138242
Description: The increasing pervasiveness of web-based technologies presents employers with particular challenges in terms of employee voice and resistance, as well as surveillance, privacy and discipline. This pa ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1184448
Description: This chapter explores trends in knowledge flows to and from China-based subsidiaries and their multinational corporations (MNCs), and the culture shifts emerging in knowledge creation and diffusion in ... More