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Date: 2010
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/115069
Description: 5 page(s)
Authors: Parr, Nick
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/98748
Description: This paper examines the relationships between satisfaction with life in general, particular domains of life, the partner, and parental relationships with existing children, and subsequent fertility. T ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/92415
Description: Part One - An overview of services marketing. 1. An introduction to services; 2. An overview of the services sector; 3. The consumer decision process in service marketing. Part Two - Service strategy: ... More
Date: 2010
Subject Keyword: 150400 Commercial Services
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/142302
Description: This study investigates investing and borrowing business assigned to retail banks between ethnic groups A total sample of 692 Caucasians and Chinese in Australia, Canada and China were tested for thei ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108691
Description: This paper examines the impact of a product recall crisis on brand equity and brand choices by using a designed three stage experiment. In particular, it examines the spill-over impact of a product re ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/186865
Description: This study investigates the views of a range of stakeholders regarding the effectiveness of service quality as a differentiating position for community pharmacy. Using qualitative methodology, 20 in-d ... More
Reviewed: Reviewed
Authors: Hamin, Hamin
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/104347
Description: 3 page(s)
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/114644
Description: Prior studies have generally suggested that ANN are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradictory findings which raise questions ... More
Reviewed: Reviewed
Authors: Naseri, Mohammad
Date: 2010
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/139097
Description: Prior studies have generally suggested that Artificial Neural Networks (ANNs) are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradictory ... More
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/89680
Description: This paper reports on an initiative to incorporate consumer demographics—techniques and concepts that are not traditionally part of the curriculum of marketing students—into a second year consumer beh ... More
Reviewed: Reviewed
Authors: Kirby, Dianne
Date: 2010
Subject Keyword: teamwork | training | mental models | reflexivity
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/135754
Description: Key literature / theoretical perspective: The purpose of this research is to develop a model of best practice for teaching business students teamwork as a generic skill. Group work has received conver ... More
Authors: Chavan, Meena
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/142317
Description: The current notion widespread across the world today is that the worst of the GFC is over The global crisis has been accompanied by an extraordinary collapse in world trade. How does Australia's curre ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/114650
Description: Exposing young females to attractive images of other females led to higher levels of purchase intentions of cosmetic/fashion goods provided the females are materialistic. Furthermore viewing of such i ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/102826
Description: This study uses a Delphi approach - a method which essentially canvasses the opinions of a panel of experts over successive rounds - to forecast the Chinese business environment in the next decade. A ... More
Reviewed: Reviewed
Authors: Rupidara, Neil
Date: 2010
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/139551
Description: This presentation reveals some of the findings from a fieldwork on the configuration of human resource systems within subsidiaries of multinational companies in Indonesia. The research combines case s ... More