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Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/133959
Description: Endorsements play an important role in marketing communications. For international marketing communications, marketers must be cognizant of how the portrayal of body ideals and cultural background of ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/90223
Description: Purpose – To thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the purpose of t ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108703
Description: Television programming is a widely consumed product, yet has received very little attention from the academic marketing perspective. In particular it lacks an overall audience satisfaction framework w ... More
Reviewed: Reviewed
Authors: Baumann, Chris
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/91743
Description: 3 page(s)
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348105
Description: This paper explores two fundamental aspects of branding in China. Firstly, how important is branding to Chinese consumers? Secondly, are there significant differences in the brand choices of Chinese c ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348128
Description: While much has been written on the nature of marketing assessment (Miller, Chamberlin and Seay 1991; Miller and Mangold 1996; Nonis, Hudson and Philhours 2005; Bacon and Anderson; Paladino 2008 and Pe ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323173
Description: This study uses a combination of both qualitative and quantitative approaches to explore the associations that consumers tie to a specific human brand (Jerry Seinfeld) prior to his anticipated co-bran ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/75884
Description: This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best ... More
Authors: Baumann, Chris
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/91738
Description: 3 page(s)
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323383
Description: This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall mea ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348106
Description: In this paper, a choice modelling approach is used to consider attributes of a pre-purchase behaviour when purchasing a business (franchise outlet). Choice modelling methods are consistent with consum ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/116670
Description: This study examines consumer-human brand attachment within multiple endorsement situations. A 2 x 2 factorial design manipulated attachment strength to the celebrity and endorsement situation while co ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348100
Description: Links between the underlying motives for using online social networks and resulting user behaviours remain under-researched. Friending is one such behaviour. The friending process joins user profiles ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108691
Description: This paper examines the impact of a product recall crisis on brand equity and brand choices by using a designed three stage experiment. In particular, it examines the spill-over impact of a product re ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/186865
Description: This study investigates the views of a range of stakeholders regarding the effectiveness of service quality as a differentiating position for community pharmacy. Using qualitative methodology, 20 in-d ... More
Reviewed: Reviewed