Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 9 of 9.

Add to Quick Collection   All 9 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96001
Description: Marketing academics are not availing themselves of all of the available technology teaching aids that could be used to benefit both their teaching performance and that of their students. This study re ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92477
Description: This paper compares the predictive power of demographic variables with those of other, more complex segmentation bases. To achieve this objective, the mean R-square of20 demographic models obtained fr ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86393
Description: Market orientation has been extensively researched to indicate a positive relationship with improved business performance. This is true for both profit and not-for-profit organisations. Kotler and Lev ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92461
Description: This paper explores the relationship between product evaluation processes and the cultural orientations of consumers from different regions of China. Specifically, it examines, firstly, if differences ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90670
Description: Recent research in relationship marketing suggests network ties and organisational identification to be critical factors in member retention and performance (Ahearne et al. 2005; Bhattacharya, 1998). ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92481
Description: Prior studies have generally suggested that Artificial Neural Networks (ANNs) are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradicting ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90671
Description: Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation to induce accepted behaviours within business networks (Grewal and D ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/101712
Description: This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student’s ethical ideology and a ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/38057
Description: The purpose of this paper is to highlight the role of tacit knowledge in successful knowledge-based cities. It focuses on a case study of Hsinchu Science Park in Taiwan. The growth of successful knowl ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last