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Title Author/Creator Date Full Text Reviewed
Add Bank selection and share of wallet among SMEs : apparent differences between Hong Kong and Australia Lam, Regan; Burton, Suzan 2005 — Reviewed
Add Beyond satisfaction : customer attachment to retail banks Aldlaigan, Abdullah; Buttle, Francis 2005 — Reviewed
Add Customer and brand manager perspectives on brand relationships : a conceptual framework Jevons, Colin; Gabbott, Mark; de Chernatony, Leslie 2005 — Reviewed
Add Exits and expectations : why disappointed franchisees leave Frazer, Lorelle; Winzar, Hume 2005 — Reviewed
Add Exits and expectations : why disappointed franchisees leave Frazer, Lorelle; Winzar, Hume 2005 — Reviewed
Add Identifying the initial target consumer for innovations : an integrative approach Bowden, Jana; Corkindale, David 2005 — Reviewed
Add Managing customer profitability using portfolio matrices Ang, Lawrence; Taylor, Ben 2005 — Reviewed
Add A Pilot study of venture capital investment appraisal in Australia Proimos, Alex; Wright, Sue 2005 — Reviewed
Add Trade-offs in customer-employee focus : implications on boundary-spanning capabilities Tsarenko, Yelena; Mavondo, Felix T; Gabbott, Mark; Hooley, Graham; Greenley, Gordon 2005 — Reviewed
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Author/Creator
  • Frazer, Lorelle (2)
  • Gabbott, Mark (2)
  • Winzar, Hume (2)
  • Aldlaigan, Abdullah (1)
  • Ang, Lawrence (1)
  • Bowden, Jana (1)
  • Burton, Suzan (1)
  • Buttle, Francis (1)
  • Corkindale, David (1)
  • Greenley, Gordon (1)
Subject Keyword
  • exits (2)
  • failure (2)
  • franchisee selection (2)
  • franchising (2)
  • small business (2)
  • 150300 Business and Management (1)
  • 150600 Tourism (1)
  • SMEs (1)
  • bank selection (1)
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150500 Marketing
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