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Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/78543
Description: The concept of Emotional Intelligence appears to be able to provide the premise to describe customer aptitude in managing emotions elicited in a service exchange, as well as provide the precedential l ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136344
Description: The effect that marketing has had on the prescription decisions of the medical profession is an area of great social and governmental concern and has been the subject of substantial international deba ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/132099
Description: This paper presents an action research approach to exploring methods of improving the learning styles and outcomes of first year university students within large class environments. The genesis of thi ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158473
Description: Alcohol consumption is becoming an increasingly important social marketing target in the Asia Pacific region as recognition of the true cost to the community of alcohol consumption increases. This pap ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1169785
Description: 7 page(s)
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1236889
Description: Recent branding research identifies celebrities as human brands and suggests that consumerhuman brand attachment may be a critical factor in shaping consumer behaviour. In this study, we extend Thomso ... More
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/81236
Description: Block (or intensive) teaching is used by many management schools, but the factors that drive students to choose (or avoid) block subjects are not well understood. This paper reviews the research findi ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/283197
Description: Based on the analysis of data gathered from industry experts, a typology of the characteristics of successful employer brands is presented. Depth interviews were carried out with senior industry parti ... More
Reviewed: Reviewed
Authors: Korkofingas, Con
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/102341
Description: This paper adds to the limited research combining regret and satisfaction by building upon a decomposition of expected utility into components of expected performance, satisfaction and regret. These c ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/171732
Description: Sustainability in organisations is not just about addressing social responsibility or meeting triple bottom line criteria to maximise shareholders’ short-term interests. This paper proposes that susta ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/163596
Description: An overview and perspective of advertising creativity research is offered in a "3 Ps" (person, place, and process) framework to shape future research agendas. Emerging methodologies and tools are exam ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96008
Description: This paper examines a conceptual model analysing the functional and business performance of customer/supplier relationships and business partnerships using an internal marketing orientation. Market or ... More
Reviewed: Reviewed
Authors: Korkofingas, Con
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158482
Description: This paper examines the impact of variability of product expectations on customer satisfaction within an expected utility framework. Typical models for customer satisfaction use a disconfirmations par ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92701
Description: 8 page(s)
Full Text: Full Text
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/198518
Description: This study aims to identify key factors differentiating users from non-users of GPE (Green Power Electricity) in Australia. The results show that consumer’s environmental concern and his/her ecologica ... More
Reviewed: Reviewed