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Authors: Winzar, Hume
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158744
Description: Goldenberg, Libai & Muller (2001) achieved two outcomes: empirical support for a fundamental theory of communications, known as the “strength of weak ties” (Granovetter 1973), and an explication of sm ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90532
Description: We sought to determine whether magazine ads that contain deviant and evocative visuals were more efficient at capturing and holding attention (and consequently better remembered) than comparison ads t ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1167234
Description: 8 page(s)
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136360
Description: Purpose – To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a signifi ... More
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95984
Description: Objective: To identify different segments in the anti-smoking target market. Methodology: Changes in smoking status (current-, ex- or never-smoker) in different behavioural and demographic segments ar ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90491
Description: Although research has identified the importance of experiential consumption to a firm’s competitive advantage, consumers’ consumption experiences (CCE) perceptions have not been measured in the retail ... More
Reviewed: Reviewed
Authors: Chen, Stephen
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/40424
Description: This study examines to what extent Internet firms have globalized and the key factors that have enabled some firms to globalize more than others. Contrary to arguments that Internet-based firms automa ... More
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86261
Description: This study aims to examine characteristics of Australian households which had mobile phones, and to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data co ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1171978
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/130397
Description: Usually destination branding is looked at from the visitor's perspective. However, previous literature does not adequately address the perceptions that residents have of their own place of residence. ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/128946
Description: Purpose – This paper aims to explore how relational constructs (total interdependence, trust, commitment, cooperative norms and conflict) impact the buyer's relationship satisfaction across the relati ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90536
Description: Using a 2x2 experimental design with 2 control groups, we found that the brand personality of a watch, as assessed using Aaker’s (1997) scale, can be changed when different celebrities endorse it. Whe ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96007
Description: Marketing executives responsible for inter-firm collaboration live in a world in which business partnerships are popular, but often risky, unstable and vulnerable to failure with less than 50% of the ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86700
Description: Policy-makers, business analysts and the media have always closely monitored consumer sentiment indices. It is widely assumed that consumer sentiment is a good indicator and predictor of household con ... More
Reviewed: Reviewed
Authors: Tang, Yiming
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/178720
Description: Intellectual property rights (lPR) protection is a challenge for businesses operating in mainland China. This paper reports findings from an exploratory study examining IPR protection strategies by a ... More
Reviewed: Reviewed